[bakerman]

Food Lion has started to segment their stores to cater to the local demographic, you can go in two different stores in the same town and see subtle differences. In my store for instance it is a more affluent area, so we have lots of international foods, gourmet and organics, but go across town to the store with lots of Hispanic and elderly shoppers and you will see lots of hispanic foods, and a bigger mix of affordable items, that store isn't required to carry the high end items like we are, we have a huge section of olive oils and gourmet oils, and they carry the basics.

I agree about Kroger, the stores in the affluent suburb of Cary are pretty much exactly the same as the more modest, blue collar towns like Garner which makes no sense, since they have very different demographics.