McDonald's turns up heat on coffee wars
By Bill Mah, edmontonjournal.comApril 20, 2009
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McDonald's first assistant manager, Mariline Dasilva, first assistant manager at the McDonald's at 51st Avenue and Calgary Trail in Edmonton, pours a free coffee on April 20. Photograph by: Ed Kaiser, Edmonton Journal
EDMONTON — In the war to win coffee consumers, McDonald’s Canada started a new tactic Monday — giving away cups of the beverage.
Under the two-week promotion, the fast-food giant is offering customers a small coffee with no charge and no purchase necessary whenever breakfast is served.
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