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isilzha · 01-23-2008, 06:33 PM

Starbucks Tests $1 Coffee, Free Refills

By ELIZABETH M. GILLESPIE | AP Business Writer

4:25 PM CST, January 23, 2008

SEATTLE - Faced with growing competition from cheaper rivals, Starbucks Corp. is selling small cups of drip coffee for $1 with free refills as part of a test in its hometown.

That's about 50 cents less than the Seattle-based coffee retailer normally charges for an 8 oz. cup of joe, though prices vary from store to store.

The suggested retail price for a slightly larger 10 oz. cup of premium roast at competitors like McDonald's and Dunkin' Donuts is $1.07 and $1.39, respectively, the companies said Wednesday.

Starbucks said in statement e-mailed Wednesday by spokeswoman Bridget Baker that the test "is not indicative of any new business strategy."

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01-23-2008, 06:33 PM	#1 (permalink)
isilzha Doesn't Know How to Cook Join Date: Feb 2007 Location: Chicawesome Posts: 2,034 Rep Power: 10	Starbucks Tests $1 Coffee, Free Refills Starbucks Tests $1 Coffee, Free Refills By ELIZABETH M. GILLESPIE \| AP Business Writer 4:25 PM CST, January 23, 2008 SEATTLE - Faced with growing competition from cheaper rivals, Starbucks Corp. is selling small cups of drip coffee for $1 with free refills as part of a test in its hometown. That's about 50 cents less than the Seattle-based coffee retailer normally charges for an 8 oz. cup of joe, though prices vary from store to store. The suggested retail price for a slightly larger 10 oz. cup of premium roast at competitors like McDonald's and Dunkin' Donuts is $1.07 and $1.39, respectively, the companies said Wednesday. Starbucks said in statement e-mailed Wednesday by spokeswoman Bridget Baker that the test "is not indicative of any new business strategy." More __________________ Those who forget the pasta are condemned to reheat it. My favorite thing to make for dinner is reservations.