Frito-Lay Betting Its Chips On the Next Rachael Ray 
BrandWeek - 40 minutes agoIn an effort to scoop up more sales from women 25-54, Frito-Lay’s Tostitos is prepping a year-long multiplatform campaign with Food Network’s Simply Delicioso . The alliance also is designed to leverage the breezy charms of Ingrid Hoffman, the show’s host, who is being groomed to follow in the star-studded “foodsteps” of Emeril Lagasse, Rachael Ray and Sandra Lee.