New Alton Brown Welch's Juice ads in production

[Food Network Fan]

Growers pressed for time during grape harvest
GoErie.com More at the link above
The current campaign features the Food Network's Alton Brown, who has been in Westfield, N.Y. this week to film new commercials that will air beginning Nov. 1.

"I think Alton Brown has helped," Davenport said. "He is a very credible spokesman, and he wants to understand the science. He wants to know what makes grapes unique and why grape juice is good for your health."

The benefits of that advertising are likely having a spillover effect, driving up both demand and prices, Muza said.

"When Welch's marketing and sales go up, the other ones are sort of on their coattails," he said.

But not even the host of "Good Eats," and a few extra bucks per ton are likely to transform this into a banner year for the local grape industry.

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[lonewolfette]

Very cool! Certainly explains why the ads resurfaced after a few months.

[Pluff Mudder]

I see in the ads at the top of the page, one for Welch's is starting to show up (it's for a $1 off coupon). Wonder if there will be one with AB? I wouldn't mind seeing Alton popping up at the top.

[Food Network Fan]

That would be cool!

[ibcheft]

Watch the add where he is cranking the press, is he lowering the press or raising it. If I am seeing the threads right, he would be raising it, not lowering it. I watch for weird stuff like that, what is your opinion ? and have you ever seen any juice come out the spigot ?

[lonewolfette]

Ummm... I'm using too busy watching Alton that I haven't even noticed the press...

[Pluff Mudder]

There's a press in that commercial?

[BerryBaby]

Does he have the new hairdo? I don't think I like the 'bangs'....he looked before.

[MiseEnPlace]

When I saw him in Atlanta, he was back to his normal spiky style

[Food Network Fan]

He and Gordon Ramsay must have the same barber.