Found this link today:
Gales Network -- Brand building from the inside out
And that link came from here:
Watchuseek Watch Fora
If you search for AB, there's several threads talking about his various watches. Yes, I already jumped in with a few screen caps trying to help someone figure out the watch from the Spaghetti & Meat Sauce episode.
I really should finish my Shirt Guide first... but making a Watch Guide has become very tempting!