We just returned from the Fancy Food Show in New York City where we introduced the Northeast to the "Tony Chachere Turduchen" (we thought). Every year the folks at the Fancy Food Show hosts 24,000 attendants and showcase more than 250,000 items. It's easy to get lost in the shuffle if your product aren't truly unique.

As it turned out, thanks to John Madden most folks have heard of the Turduchen. Over the past few years during the halftime show at the Superbowl he showcases our trademark...