FOOD NETWORK AND KOHL'S LAUNCH BOBBY FLAY-BRANDED
KITCHENWARE AND CASUAL ENTERTAINING PRODUCTS Food Network Star Serves Up First Lifestyle Collection of
Cookware, Dinnerware, Gadgets, Cutlery and More NEW YORK, May 15, 2008 /PRNewswire/ – Food Network and Kohl's Corporation (NYSE: KSS) will debut the
Bobby Flay casual lifestyle collection, available only at Kohl's stores and
Kohls.com May 15. This launch is an extension of the original collaboration between Food Network and Kohl's, which introduced Food Network-branded kitchenware products in September 2007.
The new Bobby Flay collection encompasses casual lifestyle products, unique grilling items, and the worldly Mediterranean influences of Bobby's culinary point of view. The product assortment includes a diverse selection of affordable cookware, dinnerware, kitchen gadgets, utensils, cutlery, kitchen textiles and barbecue tools. At launch, regular prices will range from $4.99 for an oatmeal bowl to $139.99 for a 16-Piece Plancha Dinnerware Set.
"This collection is quintessentially Bobby Flay – his bold style, culinary expertise, and personality all come through in this exceptional line," said Sergei Kuharsky, general manager, Food Network. "We are proud to have partnered with Bobby and Kohl's to bring our viewers these fresh tools just in time for summer grilling and backyard barbecues."
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