Supermarket Observation

[isilzha]

I've seen that, it is called "Batter Blaster" it is actually an organic product, LOL.

If more people just tried and make pancakes from scratch, with a good recipe, they would see just how much better they are.

America's Most Promising Startups
by Michael Arndt
Friday, November 6, 2009

Welcome to America's Most Promising Startups, an ongoing series profiling new companies from across the country that embody the creativity and resiliency common among today's entrepreneurs. Based on suggestions from our readers and staffers, we'll be adding more profiles on a regular basis, so check back often. Our goal is to showcase promising companies before they become household names.

Sean O'Connor opened his first restaurant in San Francisco shortly before the dot-com bust. As business tanked, O'Connor, who had grown up in a restaurant family and studied hospitality management, retooled his concept, turning the full-service establishment into a bar and laying off most of his staff. For fun, he spent a lot of time in the kitchen, playing around with various gizmos.

A failed experiment making beignets with a whipped-cream charger sparked an idea: Why not put pancake batter in spray cans and market them to consumers? In 2005, he teamed up with Nate Steck, a food manufacturing wizard, and raised $1.5 million to create the line and buy manufacturing equipment. Last year, San Francisco's Batter Blaster and its 16 employees squeezed out $9 million in sales, retailing the cans for $5 a pop in over 10,000 stores across the country, including Costco and Whole Foods. O'Connor, 37, and Steck, 40, plan to reinvest the 30% of their gross revenue into marketing and hope to double sales in 2009.

More

[Food Network Fan]

5 dollars? That's pricey for pancakes.

[BerryBaby]

OMGosh! I hate to say it but there were many things in that video that I do without giving it much thought.

All food related trash, that can't go in the disposal, gets wrapped and placed in the bottom of the big freezer until trash day. That way it won't smell up the trash can.

Had to laugh as I did wrap the insides of the pumpkin in paper towels and then aluminum foil and placed them in a bag...yikes, I guess I am pretty anal when it comes to stuff in the kitchen.

I do clean my stovetop everyday. I can't stand to see anything of the grease splatter nature on it or any hint of food. I won't cook on it unless it is clean.

Ok, I'm a definite clean kitchen geek!

[Food Network Fan]

I always loved that segment on SNL. I miss Phil Hartman, he was so funny.

[bakerman]

5 dollars? That's pricey for pancakes.

I saw a pack of 2 for $7.99 at BJ's today, still too much money considering how cheap pancakes are to make.

[BerryBaby]

We went to Costco the other day and, boy, talk about carts being loaded! This one woman had all kinds of frozen food but there was a glimmer of hope....a bunch of bananas on the top of it!

[isilzha]

We just bought a freezer for the house in Wisconsin and the first thing we did is fill a good part of it with TV dinners. The thought is that if anyone in my house gets sick I can go up there and wait out the sickness by myself. We're going to freeze some stuff like milk in there, but while TV dinners aren't that exciting they will last and can fill you up.

[Food Network Fan]

That's good. The last thing you need is to get sick right now and make your treatment any more difficult. It would be hard to keep fresh things there at the ready not knowing when or if you would need to go.

[cyberdoc]

You don't go this far do you?

I love it!!!! I have never seen that before.

[BerryBaby]

I hadn't seen it either....good thing I didn't or I would blame the video for my compulsive kitchen behavior.