Zynga's Gaming Gamble
Rebecca Buckman, 10.29.09, 12:40 PM EDT
Forbes Magazine dated November 16, 2009
Mark Pincus' games let Facebook users grow virtual corn and gamble with friends.
In late September a sizzling San Francisco Web gaming company called Zynga took the cloak off its latest creation: an online game that lets people open virtual restaurants on their Facebook pages. Competitors vie for points by tending to pseudo-stoves and cranking out orders of cheeseburgers and chunky fruit salads for animated customers.
It's no joke. Within a week 4 million people daily were grilling and chopping in Zynga's Café World. By late October 21 million foodies had played the game. Most critically for Zynga, a good number of them (Zynga won't say how many) were forking over real cash to decorate their virtual restaurants and buy provisions.
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I love Cafe World.