+ Reply to Thread
Results 1 to 9 of 9
  1. #1
    Crazy Ol' Southern Lady Pluff Mudder is on a distinguished road Pluff Mudder's Avatar
    Join Date
    Jul 2008
    Location
    Edisto Island, SC
    Posts
    4,751
    Recipes
    7
    Rep Power
    6

    KFC Now Filling Potholes

    Need a Pothole Filled in Your City? Call KFC

    Chain Offers to Repair Streets in Exchange for Leaving Its Mark on Pavement

    By Emily Bryson York

    Published: March 25, 2009
    CHICAGO (AdAge.com) -- Don't be surprised if you see Col. Sanders out filling potholes. In an unusual cause-marketing push, KFC is tackling the pothole problem in Louisville, Ky. in exchange for stamping the fresh pavement with "Re-freshed by KFC," a chalky stencil likely to fade away in the next downpour.



    While KFC seems more suited to pot pies than potholes, the company is likely to build a reservoir of goodwill among the general population.

    "This program is a perfect example of that rare and optimal occurrence when a company can creatively market itself and help local governments and everyday Americans across the country," said Javier Benito, exec VP-marketing and food innovation at KFC. Louisville Mayor Jerry Abramson noted in a statement that budgets are tight for cities across the country, and finding funding for road repairs is a dirty job. "It's great to have a concerned corporation like KFC create innovative private/public partnerships like this pothole refresh program."

    Need a Pothole Filled in Your City? Call KFC - Advertising Age - News
    Most of all, cook from the heart, and you’ll never be lonely when the dinner bell rings! - Chef Robert Irvin

  2. #2
    Site owner Food Network Fan will become famous soon enough Food Network Fan's Avatar
    Join Date
    Jun 2006
    Location
    West Virginia
    Posts
    17,713
    Recipes
    14
    Blog Entries
    11
    Rep Power
    10
    Interesting idea. Wonder if it will help their business? There are a lot of people who really hate potholes or have one in particular they want filled. Maybe that will gain their loyalty.

    This could start a new trend.


  3. #3
    Super Moderator bakerman is on a distinguished road bakerman's Avatar
    Join Date
    Dec 2007
    Location
    Raleigh, NC
    Posts
    1,612
    Recipes
    2
    Rep Power
    4
    They could probably use old unsold mashed potatoes!
    MAC

    Before you criticize someone you should walk a mile in their shoes, that way when you criticize them you are a mile away and you have their shoes!

  4. #4
    Member ping is on a distinguished road
    Join Date
    Jul 2008
    Location
    TX
    Posts
    740
    Rep Power
    2
    Still like popeye's better.

  5. #5
    Site owner Food Network Fan will become famous soon enough Food Network Fan's Avatar
    Join Date
    Jun 2006
    Location
    West Virginia
    Posts
    17,713
    Recipes
    14
    Blog Entries
    11
    Rep Power
    10
    We don't have popeye's here.


  6. #6
    Altonite lonewolfette is on a distinguished road lonewolfette's Avatar
    Join Date
    Feb 2009
    Location
    Western Massachusetts
    Posts
    327
    Rep Power
    2
    That is hilarious, yet interestingly serious all at the same time. It's definitely a great bit of good will & some creative advertisement.
    *~Lauren~*
    I want to hear AB's Sinatra medley.
    "You stole my shirt!"
    About me wearing my blue pineapple shirt

    "It's hard to do Palistinian cuisine & crack jokes."
    "The dogs need new shoes."
    "But then I'm a nerd."
    "Do this & people will call you a geek. Personally, I'm okay with that."
    "I can't help but wonder... is the bunny okay? I'll never know."


  7. #7
    Crazy Ol' Southern Lady Pluff Mudder is on a distinguished road Pluff Mudder's Avatar
    Join Date
    Jul 2008
    Location
    Edisto Island, SC
    Posts
    4,751
    Recipes
    7
    Rep Power
    6
    Maybe they should rename their pot pies to KFC Chicken Pot Hole Pies?

    Most of all, cook from the heart, and you’ll never be lonely when the dinner bell rings! - Chef Robert Irvin

  8. #8
    Junior Member SugarandSpice is on a distinguished road SugarandSpice's Avatar
    Join Date
    May 2009
    Location
    Los Angeles, California
    Posts
    4
    Rep Power
    0
    I saw this recently. I think it's a great idea. Anything to cover up potholes. There are some bad potholes here in LA and with the city cutting costs who knows when they will fill it in.

  9. #9
    Senior Member ibcheft is on a distinguished road ibcheft's Avatar
    Join Date
    Feb 2008
    Location
    Southern US
    Posts
    2,258
    Recipes
    1
    Blog Entries
    13
    Rep Power
    5
    After the coupon fiasco, they need to fill something. Hey they can come pave our whole sub division, and use their logo for the center stripe, except there is not a KFC within 20 miles of us

    prepared with passion and served with love !

    I do not cook to live, but live to cook !

Thread Information

Users Browsing this Thread

There are currently 1 users browsing this thread. (0 members and 1 guests)

     

Bookmarks

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
Clicky Web Analytics
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42