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Published:March 25, 2009
CHICAGO (AdAge.com) -- Don't be surprised if you see Col. Sanders out filling potholes. In an unusual cause-marketing push, KFC is tackling the pothole problem in Louisville, Ky. in exchange for stamping the fresh pavement with "Re-freshed by KFC," a chalky stencil likely to fade away in the next downpour.
While KFC seems more suited to pot pies than potholes, the company is likely to build a reservoir of goodwill among the general population.
"This program is a perfect example of that rare and optimal occurrence when a company can creatively market itself and help local governments and everyday Americans across the country," said Javier Benito, exec VP-marketing and food innovation at KFC. Louisville Mayor Jerry Abramson noted in a statement that budgets are tight for cities across the country, and finding funding for road repairs is a dirty job. "It's great to have a concerned corporation like KFC create innovative private/public partnerships like this pothole refresh program."
Interesting idea. Wonder if it will help their business? There are a lot of people who really hate potholes or have one in particular they want filled. Maybe that will gain their loyalty.
That is hilarious, yet interestingly serious all at the same time. It's definitely a great bit of good will & some creative advertisement.
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*~Lauren~* I want to hear AB's Sinatra medley.
"You stole my shirt!" About me wearing my blue pineapple shirt
"It's hard to do Palistinian cuisine & crack jokes." "The dogs need new shoes."
"But then I'm a nerd."
"Do this & people will call you a geek. Personally, I'm okay with that."
"I can't help but wonder... is the bunny okay? I'll never know."
I saw this recently. I think it's a great idea. Anything to cover up potholes. There are some bad potholes here in LA and with the city cutting costs who knows when they will fill it in.
After the coupon fiasco, they need to fill something. Hey they can come pave our whole sub division, and use their logo for the center stripe, except there is not a KFC within 20 miles of us
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Wonder if it will help their business? There are a lot of people who really hate potholes or have one in particular they want filled. Maybe that will gain their loyalty. 
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