Thread: KFC Now Filling Potholes
LinkBack URL
About LinkBacks- 03-26-2009 01:50 PM #1Crazy Ol' Southern Lady
- Join Date
- Jul 2008
- Location
- Edisto Island, SC
- Posts
- 4,751
- Recipes
- 7
- Rep Power
- 6
KFC Now Filling Potholes
Need a Pothole Filled in Your City? Call KFC
Chain Offers to Repair Streets in Exchange for Leaving Its Mark on Pavement
By Emily Bryson York
Published: March 25, 2009
CHICAGO (AdAge.com) -- Don't be surprised if you see Col. Sanders out filling potholes. In an unusual cause-marketing push, KFC is tackling the pothole problem in Louisville, Ky. in exchange for stamping the fresh pavement with "Re-freshed by KFC," a chalky stencil likely to fade away in the next downpour.
While KFC seems more suited to pot pies than potholes, the company is likely to build a reservoir of goodwill among the general population.
"This program is a perfect example of that rare and optimal occurrence when a company can creatively market itself and help local governments and everyday Americans across the country," said Javier Benito, exec VP-marketing and food innovation at KFC. Louisville Mayor Jerry Abramson noted in a statement that budgets are tight for cities across the country, and finding funding for road repairs is a dirty job. "It's great to have a concerned corporation like KFC create innovative private/public partnerships like this pothole refresh program."
Need a Pothole Filled in Your City? Call KFC - Advertising Age - NewsMost of all, cook from the heart, and you’ll never be lonely when the dinner bell rings! - Chef Robert Irvin
- 03-26-2009 02:37 PM #2Site owner
- Rep Power
- 10
Interesting idea.
Wonder if it will help their business? There are a lot of people who really hate potholes or have one in particular they want filled. Maybe that will gain their loyalty.
This could start a new trend.
- 03-26-2009 06:21 PM #3
They could probably use old unsold mashed potatoes!
MAC
Before you criticize someone you should walk a mile in their shoes, that way when you criticize them you are a mile away and you have their shoes!
- 03-26-2009 10:34 PM #4Member
- Join Date
- Jul 2008
- Location
- TX
- Posts
- 740
- Rep Power
- 2
Still like popeye's better.
- 03-26-2009 10:39 PM #5Site owner
- Rep Power
- 10
We don't have popeye's here.
- 03-26-2009 11:08 PM #6Altonite
- Join Date
- Feb 2009
- Location
- Western Massachusetts
- Posts
- 327
- Rep Power
- 2
That is hilarious, yet interestingly serious all at the same time. It's definitely a great bit of good will & some creative advertisement.
*~Lauren~*
I want to hear AB's Sinatra medley.
"You stole my shirt!""It's hard to do Palistinian cuisine & crack jokes."
About me wearing my blue pineapple shirt
"The dogs need new shoes."
"But then I'm a nerd."
"Do this & people will call you a geek. Personally, I'm okay with that."
"I can't help but wonder... is the bunny okay? I'll never know."
- 03-26-2009 11:43 PM #7Crazy Ol' Southern Lady
- Join Date
- Jul 2008
- Location
- Edisto Island, SC
- Posts
- 4,751
- Recipes
- 7
- Rep Power
- 6
Maybe they should rename their pot pies to KFC Chicken Pot Hole Pies?
Most of all, cook from the heart, and you’ll never be lonely when the dinner bell rings! - Chef Robert Irvin
- 05-21-2009 01:35 PM #8Junior Member
- Join Date
- May 2009
- Location
- Los Angeles, California
- Posts
- 4
- Rep Power
- 0
I saw this recently. I think it's a great idea. Anything to cover up potholes. There are some bad potholes here in LA and with the city cutting costs who knows when they will fill it in.
- 05-21-2009 07:10 PM #9Senior Member
- Rep Power
- 5
After the coupon fiasco, they need to fill something. Hey they can come pave our whole sub division, and use their logo for the center stripe, except there is not a KFC within 20 miles of us
prepared with passion and served with love !
I do not cook to live, but live to cook !
Reply With Quote
Thread Information
Users Browsing this Thread
There are currently 1 users browsing this thread. (0 members and 1 guests)
Posting Permissions
- You may not post new threads
- You may not post replies
- You may not post attachments
- You may not edit your posts
Bookmarks