Cheetos Lip Balm & More Bizarre Brand Extensions

isilzha · 06-18-2009, 03:18 AM

Cheetos Lip Balm & More Bizarre Brand Extensions
by Mario Marsicano
When I heard about the new Burger King Whopper Bar, my immediate thought was that it wouldn’t be the first place I’d go for a cocktail. This also reminded me of Burger King’s other recent brand extension -– a new fragrance called Flame by BK. This meat perfume was obviously a promotional stunt designed to sell more burgers, but in general, corporate brand extensions are serious attempts to grow a brand beyond its initial range of products. Sometimes the tactic works, and other times it just leads to good comedy.
1. Cheetos Lip Balm

Several brands have dipped into the lip balm product category. The basic rule is, ‘if it tastes good, why not smear it on your face?’ But I don’t think works with cheese products. Frito-Lay got in the game in 2005 when they launched Cheetos lip balm. Now maybe it was a great way to experience the delicious joy that is Cheetos, with only a fraction of the calories, but the dozens of negative reviews have convinced me that it was an idea ahead of its time. One thing is certain — I really want some Cheetos right now.
2. Lifesavers Soda

Lifesavers Soda was introduced back in the 80s, and was off the shelves not too long after that. It came in five flavors, and apparently did well in taste tests before the launch. But the name just didn’t work with the product, as consumers just weren’t looking for a candy they could drink.

More