Starbucks CEO's Tall Order
By DAVID MARGOLICK, PORTFOLIO.COM
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Money Specials 
Project Ferrari is what it's called around the Starbucks Center in Seattle. For the past several months, behind locked doors on the sealed-off seventh floor of corporate headquarters, they've worked on it. Few people have ever seen the stuff, and almost no one has tasted it. And suddenly here it is, swirls of yellow, red, white, and purple in parfait cups, bathing in grapefruit or blueberry juice, or espresso. Two of Howard Schultz's "partners" -- that's what Starbucks calls its roughly 200,000 employees -- approach the door to his office, carrying the cups on silver trays. "Come on in!" Schultz shouts at them cheerfully.
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