The next Applebee's is BJ's Restaurant and Brewery
Posted Jun 29th 2008 12:00PM by
Georges Yared
Filed under:
Forecasts,
Products and services,
Consumer experience,
Competitive strategy 
This post is part of my series featuring established companies and the smaller, more aggressive or innovative rivals that may eventually succeed them.
Applebee's is the largest casual dining restaurant chain in the United States, with nearly 2,000 units spread out over 49 states. Applebee's changed its formal name back in 1986 to Applebee's Neighborhood Bar and Grill to give it a local appeal. In November 2007, International House of Pancakes -- IHOP -- now formally known as
DineEquity, (NYSE:
DIN) bought out Applebee's for $2.1 billion. It's hard to imagine Applebee's and IHOP as DineEquity!
MORE HERE 
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