A new trend among the Pizza chains, Whole Wheat Crust

[bakerman]

I mean, if I'm eating pizza, why would I be thinking healthy? It's not something I eat everyday.
Sometimes I think they are taking the fun out of some foods.

I wouldn't say that I eat pizza to be healthy, and I eat my share of white crust pizza, but I do like the whole wheat sometimes when in a gourmet or hippy type pizza place, but I doubt that I would order it elsewhere, I am pretty sure that chains are doing it more as a gimmick.

MAC

[Pluff Mudder]

Innovative advertising from Papa John's

Posted Aug 11th 2008 1:04PM by Shayna Glick
Filed under: On the Blogs

(Click the photo to see the 10 Best Food Commercials of All Time)

We've probably all seen crop circles and we've all been exposed to pizza flyers, but recently Papa John's innovated a unique combination of the two.

According to the Fire Wire blog, this advertisement for Papa John's new whole wheat crust is cut into a wheat field near the Denver airport. It'll be seen by everyone flying in to the Denver area, just in time for the Democratic National Convention. The pizza chain apparently wanted to get in on the convention sales, but wanted to have fun with it.

I actually really like this ad. It's a lot more fun and less obnoxious than other Papa John's ad campaigns. What's your take on the pizza ad crop circle?

Innovative advertising from Papa John's - Slashfood

[BerryBaby]

Doesn't do anything for me, but pizza advertising in general doesn't get to me. We order locally...and sometimes buy a Papa Murphy's take-n-bake. Other than that, I make it from scratch.

[Pluff Mudder]

When we want pizza I make it, because the nearest pizza place is a 45 min. to 1 hour drive... unless we want to eat some of that frozen cardboard pizza from the grocery store freezer section.

[aoneil]

Is that Papa Murphys pizza any good? We have one down the road from me and I have never tried it.

[ping]

Will this whole wheat cancel out the negative effects from the greasy pepperoni and sausage I always get as topics?

[BerryBaby]

Papa Murphy's is ok...at least you bake it home so there isn't any cardboard taste. We like the thinner crust with the meat toppings. Be sure to bake it on a baking stone for the best results.

[aoneil]

Hmmm....I don't have a baking stone. Add that to my list.

[isilzha]

My Mom makes her pizza dough whole wheat. Although I remember years ago when it was white. The whole wheat is ok, but I sort of fantasize about the white kind she used to make.

[Pluff Mudder]

Sometimes when we're in town and have to stop at the Super WallyWorld, I'll pick up one of their fresh-made (not frozen) pizza, bring it home and bake it on the grill. They're pretty good and don't taste like cardboard.