Martha Stewart buys Emeril franchise

Food Network Fan · 02-19-2008, 10:18 AM

Martha Stewart buys Emeril franchise

14 minutes ago

Martha Stewart Living Omnimedia Inc. is bringing in a new celebrity: popular TV chef Emeril Lagasse.
The New York-based media and merchandising company founded by domesticity maven Martha Stewart announced Tuesday that it bought the rights to the Emeril Lagasse franchise of cookbooks, television shows and kitchen products for $45 million in cash and $5 million in stock at closing.
The final price could rise to up to $70 million if certain benchmarks are achieved.
The company did not acquire Emeril's Homebase, which includes Lagasse's 11 restaurants and corporate office.

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Food Network Fan · 02-19-2008, 10:19 AM

Martha owns Emeril?

Food Network Fan · 02-19-2008, 11:11 AM

From Emeril's Feed...

Acquisition of Emeril Lagasse Assets Diversifies Business with New Celebrity Brand; Poised For Multi-Platform Expansion Opportunities NEW YORK, Feb. 19 -- Martha Stewart Living Omnimedia, Inc. (NYSE: MSO) today announced it has reached an agreement with Chef Emeril Lagasse to...

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Chefnot · 02-20-2008, 03:41 PM

She sure thinks he's a hot item.

Food Network Fan · 02-20-2008, 03:56 PM

Yes Martha tends to know where she can make money that's for sure. I have certainly contributed to Emeril's profits.