Developing A Niche With The Food Channel

[Pluff Mudder]

What I Learned From the Food Channel About Developing a Niche

Anita Campbell (Small Business Trends)

Oct 20, 2009 -
The Food Network is masterful at defining the “niche.” If you do not watch the Food Channel on cable TV, you might be tempted to think, ‘Cooking is cooking – how boring to have cooking shows 24/7. Every show must be the same.’

Ah, but you’d be wrong.

They have been incredibly innovative at taking a broad general category, that could be boring or routine, and turning it into much more by carving out narrow niches. There’s a lot to be learned from developing a niche for your own business by watching the Food Channel. I’ve learned 5 lessons about niches:


For the rest of the article:
What I Learned From the Food Channel About Developing a Niche : Innovation :: American Express OPEN Forum

[Food Network Fan]

I'm a food nerd.

[ibcheft]

I guess I would be a want to be professional< but stay at home chef.

[BerryBaby]

Ina and Michael weren't listed but I would say they are classic and elegant. I love their shows.
Very laid back and just cooking.

Ok, every so often Ina has 'guests' and so does Michael, but it's fine with me. They make up just a small portion of the show with the emphasis on cooking and plating the food. Plus, I really enjoy their recipes and have used many of them. They are my style!

[Food Network Fan]

I hope they will put some of Michael's PBS shows on the cooking channel. And I would love to see Sara Moulton. Heck they should just make a huge donation to PBS and take all their cooks.

[Pluff Mudder]

I hope they will put some of Michael's PBS shows on the cooking channel. And I would love to see Sara Moulton. Heck they should just make a huge donation to PBS and take all their cooks.

FNL does run one of his shows now. He really gets to going sometimes on his "rants."

[Food Network Fan]

He's Italian. Hot blooded.

[isilzha]

How could he get mad?