Jamie Oliver plugged his own product Times Online, UK - Feb 13, 2008 LONDON Jamie Oliver breached broadcasting rules by plugging his own kitchen utensil range on a Channel 4 cookery series, watchdogs have ruled.
Viewers complained to Ofcom after Oliver, 32, demonstrated and made repeated references to the Jamie Oliver Flavour Shaker in the series Jamie at Home, made by Oliver’s own company, Fresh One Productions.
Ofcom said that two episodes of the series fell foul of strict guidelines that “undue prominence” must not be given to any product or service.