Food Changes Daytime Recipe By Anne Becker -- Broadcasting & Cable, 5/19/2008
In an effort to keep its produce fresh, Food Network is changing its channel logo and rebranding its daytime cooking block, “In the Kitchen.”
The network logo, which has not been changed since 2005, will shift from being opaque to being translucent and will now overlay textures that symbolize the foundation for cooking creations—flames, embers, boiling water, ice, steam and light—or bold colors inspired by food—candy apple, tangerine, snow pea, blueberry and butter.
Food's instructional daytime fare is also getting a big makeover. The existing shows are all being tweaked: Rachael Ray got a new set on
30 Minute Meals, Sandra Lee is now cooking with home viewers on her
Semi-Homemade, Paula Deen will cook more with her sons and other family members instead of alone on
Paula's Best Dishes, and Ina Garten will help viewers throw cocktail parties, rather than just cook for her own friends and family, on
Barefoot Contessa: Back to Basics.
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