A New Helping of Food Magazines Publishers Crowd Kitchen in a Tough Ad Climate, Relying on Big Appetite for Recipes By SHIRA OVIDE and EMILY STEEL A new batch of magazines is about to test America's appetite for more food publications.
In recent years, an increase in the number of home chefs -- or at least people armed with gleaming All-Clad pots and good intentions -- has prompted a flurry of magazines and Web sites devoted to cooking, recipe swapping and epicurean lifestyles. There will be 336 such magazines published this year, nearly a third more than in 2003, according to the National Directory of Magazines. Many of those titles have shown brisk circulation growth.
Food Network; Sandra Lee Semi-Homemade Two entries are tied to the Food Network and Sandra Lee, one of its hosts.
Now, the category is about to get even more crowded. In its first foray into food, Hearst Corp. recently started the Delish Web site in partnership with
Microsoft Corp., and next month, Hearst will launch a test of the Food Network Magazine. Rodale's Prevention magazine is adding a new brand called Cook!, and Hoffman Media, publisher of Southern Lady, will roll out a magazine tied to TV cooking personality Sandra Lee.
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