Food Network expands borders, rate base and campaign

Lauren Bell
July 23 2009

Food Network brand continued its multichannel outreach efforts this week, launching a Food Network Canada mobile app for Blackberry and announcing another rate base hike for its eponymous magazine.
With its January/February 2010 issue, Food Network Magazine will increase its rate base to 1 million copies. The glossy, published in partnership with Hearst Magazines, officially launched last month with a rate base of 400,000. It reports that it will deliver a 100% bonus on the August/September issue, which is on newsstands now. Direct mail campaigns in January, March and June of this year helped boost subscriptions, as did TV spots on Food Network and online subscription sales.
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