Special Report: Chefs Inc. – US Food Trends
(04 June 2008 15:34)
Many top chefs have evolved into multiproduct brand names. Is their transition from anonymity to ubiquity elevating the profession or leading it astray?
This article first appeared in the 15 May 2008 issue of Restaurants & Institutions (R&I). R&I is the USA's leading source of food and business-trend information and exclusive research on operators and restaurant patrons. Editorial coverage spans the entire foodservice industry, including chains, independent restaurants, hotels and institutions. Visit the R&I website to find out more about the magazine or to search its recipe database. MORE HERE 
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