Oh, sing a song of special sauce McDonald's asks MySpacers to match 2008 music to 1974 words in honor of the Big Mac New York Times News Service - July 17, 2008
The year was 1974: Gas prices were high, inflation was rampant and an unpopular Republican occupied the
White House. McDonald's introduced a spirit-lifting jingle: "Two all-beef patties, special sauce, lettuce, cheese, pickles, onions on a sesame-seed bun."
Now it is 2008, and
McDonald's Corp. is reviving it as a TV commercial. The
Oak Brook-based company has asked consumers to write their own songs using the exact words of the jingle, and submit them to a contest on MySpace.com. The official reason is this year's 40th anniversary of the Big Mac, but the then-and-now cultural similarities are not entirely lost on the company.
"That might be coincidental—unhappily, maybe, but coincidental," said Marlena Peleo-Lazar, chief creative officer for McDonald's U.S.A. The contest, she said, was dreamed up in the spirit of summer fun and the hamburger's birthday. "Big Mac is just an iconic product for us, and it is a customer favorite," she said.
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