Eskil Erlandsson, Sweden's Agriculture Minister, has launched a campaign to make his country the haute cuisine leader of the world.
"We are going to put Sweden on the world map as a country of good food," he said earlier this week. "We are in a good position to conquer the rest of the world."
Mr Erlandsson is not afraid of taking on legendary French gastronomy or incurring the wrath of the country's leader Nicolas Sarkozy.
"That is something I am happy to do," he said. "We usually have differences of opinion with the French in these issues."
Swedish chefs try to outdo French haute cuisine - Telegraph
Some of that food...well...I don't know....