Save the 20-ounce cup! - July 26, 2008
Intelligentsia Coffee is dangling on the precipice of big trouble. Starting Friday, the Chicago company, whose coffee is served in more than 900 restaurants and other outlets nationwide, will phase out its 20-ounce coffee and espresso beverages. "Drinking our coffee is not like drinking jug wine," said Intelligentsia Coffee founder and Chief Executive Doug Zell (no relation to Tribune chairman and CEO
Sam Zell). "We're focused on intensity of flavors and providing coffee in the way it tastes best. And it's not in that size."
Then Zell posed this loaded question: "Do you really need 20 ounces of drip coffee?"
Yes, we do! And then some.
To loosely paraphrase Bruce Banner, who transforms into the Incredible Hulk when angry: You wouldn't like us when we're not caffeinated.
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