A Plan to Sell Cookbooks: Give Away Recipes Online By MOTOKO RICH
Published: October 31, 2008
There is such a thing as a free lunch — or at least a free recipe — but the founders of Cookstr, a new Web site, do hope that home cooks will eventually pay.
Will Schwalbe, a founder of a new Web site that will showcase the recipes of chefs.
Although the Internet is already flooded with recipes, Will Schwalbe, who stepped down as editor in chief of Hyperion Books in January, is starting Cookstr to showcase the recipes of star chefs like Jamie Oliver, Nigella Lawson and Mario Batali, as well as those of less-well-known but highly regarded cookbook writers. The idea, ultimately, is to sell copies of these authors’ books.
http://www.nytimes.com/2008/11/01/bo...nk&oref=slogin 
New Web Site To Showcase Recipes Of Chefs 
Linear Mode
