Pepsi sues Coke over ads for Powerade sports drink
Pepsi sues Coke over ads for Powerade sports drink
By Mike Hughlett |Tribune reporter
4:37 PM CDT, April 13, 2009
In a battle of beverage heavyweights, the maker of Gatorade, PepsiCo Inc., has accused Coca-Cola Co. of false advertising in a recent ad campaign for Powerade, a rival sports drink.
The Chicago-based Gatorade Co., a division of New York-based PepsiCo, on Monday sued Coke in U.S. District Court in New York. Gatorade has asked the court to force Coke to stop running allegedly deceptive ads for its Powerade Ion 4 beverage.
In an "aggressive" ad campaign launched two weeks ago, Coke positioned Powerade Ion 4 as "the complete sports drink," Pepsi said in the suit. The ads referred to Gatorade as "incomplete" and "missing two electrolytes" and touted Powerade as an "upgrade."
But there is "no evidence scientific or otherwise" that Powerade Ion 4 is a better sports drink than Gatorade, Pepsi said in the suit.
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__________________ Those who forget the pasta are condemned to reheat it.
Pepsi sues Coke over ads for Powerade sports drink
By Mike Hughlett |Tribune reporter
4:37 PM CDT, April 13, 2009
In a battle of beverage heavyweights, the maker of Gatorade, PepsiCo Inc., has accused Coca-Cola Co. of false advertising in a recent ad campaign for Powerade, a rival sports drink.
The Chicago-based Gatorade Co., a division of New York-based PepsiCo, on Monday sued Coke in U.S. District Court in New York. Gatorade has asked the court to force Coke to stop running allegedly deceptive ads for its Powerade Ion 4 beverage.
In an "aggressive" ad campaign launched two weeks ago, Coke positioned Powerade Ion 4 as "the complete sports drink," Pepsi said in the suit. The ads referred to Gatorade as "incomplete" and "missing two electrolytes" and touted Powerade as an "upgrade."
But there is "no evidence scientific or otherwise" that Powerade Ion 4 is a better sports drink than Gatorade, Pepsi said in the suit.
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I knew that this would happen. I felt it coming.
What's the big deal? Why can't Coca-Cola be able to produce and manufacture a rival drink to Gadorade and advertise it?
Somehow, I don't think Pepsi will win this one. If Coca-Cola decides to go back to making their cola with pure cane sugar as well, will Pepsi sue them for that as well? Geez!
__________________ I'm a supreme Fan of Bentley Green & Aaron McCargo Jr.!!:appl:
If companies slam other companies in their ads, I won't buy their products.
Companies should pitch their products on merit alone. Each product offers something different for different consumers. One isn't better than the other, just different.
Tell what your product can do, why you think it is great, and sell me on it.
What's the big deal? Why can't Coca-Cola be able to produce and manufacture a rival drink to Gadorade and advertise it?
That's not why Pepsi is upset. They are upset that the Coca-Cola Company is claiming to have a better product without providing proof that their product is actually better. It's the same reason Pizza Hut sued Papa John's over their "better ingredients, better pizza" slogan several years ago. That made PJ's have to do actual taste tests that showed their product to be "better.
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