Giada De Laurentiis Added to Today Lineup, Starts Own Line of Food, Bakeware

Written by Don Baiocchi
Published August 09, 2007



Food Network star Giada De Laurentiis is already the star of three shows: Everyday Italian, Giada's Weekend Getaways, and Giada in Paradise. She's also been a regular correspondent on NBC's Today. But now, according to Broadcasting & Cable magazine, her name-branding machine is kicking into high gear.MORE HERE