You'll have to go shoeless to afford pricey mixes

[Food Network Fan]

You'll have to go shoeless to afford pricey mixes
Columbus Dispatch, OH - Feb 13, 2008
Ina Garten of Food Network fame has released a line of products under the Barefoot Contessa brand that is decidedly high-end. A layer-cake mix sells for $14.95, as do the mixes for a chocolate ganache cake and a sour-cream coffeecake. A pancake mix goes for $6.95 -- a relative bargain.
The mix for chocolate cupcakes with chocolate frosting costs $10.95 at Crate & Barrel and Sur La Table.
A high-priced cupcake mix that still requires eggs and butter should be considered criminal -- except it's really good.
Unlike the products of other celebrity chefs, such as Wolfgang Puck, Garten's goodies live up to her reputation.

[Food Network Fan]

You get what you pay for if you can't do it yourself.

[MayQueen]

Oh last week's BC, Ina was saying how she used to charge $40 for a cheesecake back in the 1970s and she couldn't believe anyone would pay that but they did. I guess her philosophy hasn't changed.

[BerryBaby]

Well, I buy the 99 cents Pillsbury cake mixes, just to have on hand. I'll add almond extract to the batter and you can't believe what a huge difference it makes.

And, no, I didn't get that idea from Aunt Sandy, I've been doing that long before she ever had a show. Maybe she got that from me!Wonder who told her?

[Food Network Fan]

She probably has spies, in cute little matching outfits that blend into the landscape.

[Lucy]

I was in Crate & Barrel over the weekend, and was looking at the mixes. For $10.95 you only get about 10 cupcakes out of the mix. I love Ina and I'm sure that they are good, but no thanks. Especially since she has freely given out the recipe for most, if not all, of the recipes. I wonder how well this line sells?

[Food Network Fan]

I would think you could get them at a bakery already made for that price.

[BerryBaby]

I could make two dozen cupcakes from scratch and frost them for less than $10.00.
And, they would be REALLY good.

[isilzha]

Maybe you should go into the business.