‘Dinner: Impossible’ Chef Robert Irvine and Healthy Choice offer novel mealtime solutions with new Café Steamers frozen meals, panini and soup varieties OMAHA, Neb.--(BUSINESS WIRE)--Stepping up to consumer demand for fresh-tasting and healthful meal options, ConAgra Foods
®, one of North America’s leading packaged food companies, is reinvigorating the grocery and frozen food aisles with three new product offerings, one of which incorporates a breakthrough cooking method for its Healthy Choice
® brand – steaming. Healthy Choice’s innovative Café Steamers ™, as well as microwaveable Panini and new Soup varieties hit store shelves this summer.
The steaming innovation from Healthy Choice represents the fourth wave in the evolution of the frozen entrée in America, which began in the 1950s with the original oven-baked, foil-wrapped TV dinner and progressed to microwaveable meals in the mid-1980s. Healthy Choice introduced a healthful version of the microwaveable frozen meal to consumers in the late 1980s and has now taken “healthy frozen entrees” to a new level with the introduction of Healthy Choice Café Steamers.
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