Paula to host daytime TV show

[Food Network Fan]

New Syndie Shows: It’s Who Knows You
Television Week - Detroit,MI,USA
Programming for the 2009 syndication development season is already turning out to be more about faces than show formats.
The growing list of recognizable names with programs in the works includes Marie Osmond and Dr. Oz. Telepictures, Warner Bros.’ production arm, is adding to that roster by signing a deal with Food Network star Paula Deen to host a daytime cooking show, sources familiar with the matter said.
Ms. Deen would become the next big name to come out of Food Network, following Rachael Ray’s ratings success in her debut season. Ms. Deen is currently one of Food Network’s top draws with her Southern flair, hosting series “Paula’s Home Cooking” and “Paula’s Party” for the cable channel.
Ms. Deen has raised her profile with appearances on “Oprah” and a line of cookbooks: “Paula Deen and Friends: Living It Up, Southern Style,” “The Lady & Sons Savannah Country Cookbook” and others.

[BerryBaby]

Another show for Paula? I like her, but my favorite is still the original where she is cooking by herself in the kitchen.

It was only a matter of time before Dr. Oz got his own show. He's got to be the most frequent guest on Oprah. Soon he will have his own food show, "Healthy Eating with Dr. Oz"...

[MayQueen]

I'm surprised that FN doesn't lock down their talent a bit harder. Why would they allow Paula to compete with herself on their network?

[BerryBaby]

Maybe they will be making a percentage ($$$$'s) from her new show?

[Food Network Fan]

Seems like a lot are using the Food Network as a spring board to something else. It could be that some of the branching out has to do with other companies that own shares in some of the productions or production companies for the stars. I saw an article the other day that the Chicago Tribune has a 31 percent stake in the Food Network.

[foodnetworkaddict.com]

If Rachael can do it, Paula Deen can.

That's what Telepictures, the Warner Brothers production company which produces such shows as Ellen DeGeneres' Ellen, is hoping for after reportedly signing a deal with the Queen of Butter herself.

It's a fight to the death and nobody knows who will come out on top!



“When you look at the most recent successful entry into the talk show ranks in Rachael Ray, it makes sense to turn to someone with the appeal of Paula Deen for a show of her own,” Bill Carroll, senior VP and director of programming at Katz Media, was quoted as saying in the TV Week article.

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Hmmm... not sure what to think about this. While I truly like Paula, I think Rachael Ray still has broader appeal. Sure, she's on the cover of every cracker box, has a million endorsements, and everyone has an opinion of her. Even if you claim to despise her, Rachael's brand of "quick and easy" seems to go more hand-in-hand with what the daytime audience is looking for. You've probably taken a look at some of her chicken recipes when you were desperate. Admit it.

I could be wrong, though. Having seen Paula Deen in person, I know she's a very entertaining lady. A daytime show might give her a great opportunity to play that up, just like Ellen has done very successfully. While known for her upbeat personality, Rachael isn't really considered a "performer"-- a role Paula fits much better.

TV ratings are so tricky. When 2.6 million of the approx. 300 million American homes tuning into a show is considered a huge hit, you just don't know what to expect.

Food Network, for instance, is now seen in over 90 million homes, yet it averages less than a million (about 775,000) viewers for its Saturday and Sunday "In the Kitchen" lineup. What are the other 89 million people watching?!?

So what do you think? Will people squeeze in an hour to watch The Paula Deen Show in-between their viewings of Rachael Ray, Ellen, Oprah, Dr. Phil, Dr. Oz, Marie Osmond, Megan Mullally, Tony Danza, Ricki Lake, Jane Pauley, Tempestt, Jim J. & Tammy Faye, Jenny Jones, Maury, Sally Jessy Raphael, The Roseanne Show, Sharon Osbourne, and Geraldo?

(Some of those may or may not still be on the air. I can't really keep up.)


More...

[BerryBaby]

Paula is on so often right now that I don't even watch all of the shows as it is.

Ellen does a great job and is truly an entertainer. Paula has been on her show many times and for short periods of time is ok. Just don't know if I could do an hour of listening to her on a talk show.

Just my opinion.

[MayQueen]

I agree BerryBaby. Her original cooking show is not difficult to watch. This new show sounds a lot like her Party show and that is waaaaay too much Hot Granny for me.

[ibcheft]

I am going to say it, as much as I despise it, Paula needs to get back in the kitchen and just cook, a talk show host just doesn't fit the bill. I guess 40 min of it for one time might be able to stand it but after seeing her live for an hour and hearing the same story I had seen on TV was too much of talking and not enough cooking. I think sometimes these people forget their roots, RR was on a local daytime show to begin with should have stayed there too. 30 min meals are alright, but her daytime show is geared towards makeup, hairstyles, dresses more towards the feminine persona, not much for a male on there especially cooking it amounts to throw this in the pan turn the heat on it and throw in on a plate. But then I guess the networks know more about what we want to watch than what we do ourselves.

[Food Network Fan]

If this is going to be on daytime are we going to have to use the parental controls when our kids are home sick from school so they don't see the rated R Paula? Or is she going to tone it down for daytime?