Syndication Ratings: Talk Show Ratings Remain Flat By John Eggerton -- Broadcasting & Cable, 1/4/2007 2:08:00 PM Digg This |
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Ratings for most syndicated shows were flat to down in the last week before Christmas (ending Dec. 24), thanks in part to a repeat-laden lineup that faced competition from last-minute shopping and unusually warm weather in the Northeast.
Taking another bite out of the Nielsen's numbers were the December 20 preemptions for the annual year-end presidential news conference.
The hot topic of syndicated conversation in the present week was low-rated freshman talker
Megan Mullally ceasing production Jan. 3. In the past four weeks, the show has averaged a 0.8 rating/3 share in the metered markets, down 43% from its year-ago time period performance. Nationally, its 0.8 rating for the week matched the shows lowest of the season, down 11% from the week before.
At the other end of the rookie ratings spectrum is
Rachael Ray, who continues to dominate the new class with ratings higher than the next two new talkers combined.
Ray averaged a 2.1, unchanged from the week before, but including new ratings highs in six of the top-50 markets.
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Syndication Ratings: Talk Show Ratings Remain Flat 
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