Want to Save Some Money? Shop Without Touching 
AFP/File – Christmas shoppers roam around at a shopping mall in California, on December 23, 2008. American incomes … By SEAN GREGORY Sean Gregory –
00-0700" class="recenttimedate">27 mins ago
Turns out "Don't Squeeze the Charmin" might have been the worst marketing message of all-time. According to a new study to be published in an upcoming issue of the Journal of Consumer Research, consumers who touch products in the aisles will pay more money for them than those who keep their hands off the merchandise. So in the 21 years Procter & Gamble ran the iconic television advertisements for its Charmin toilet paper brand, Mr. Whipple, the uptight grocer with a secret squeezing fetish, should have encouraged his bubbly shoppers to fondle away.
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